Customer Analytics for Dummies eBook

Download your free copy of our Customer Analytics for Dummies eBook.

  1. Understanding customer analytics
    • Handling big data problems
    • Mining data for insights
    • Visualising your results
  2. Acquiring and segmenting valuable customers
    • Acquiring the ideal customer
    • Using segmentation techniques
    • Identifying customer preferences through micro segmentation
  3. Recognising customer lifetime value
    • Defining CLV
    • Looking at best practices for CLV
    • Getting started with predictive modelling
    • Personalising cross sells and up sells
  4. Enhancing customer loyalty and retention
    • Coping with customer churn
    • Increasing customer retention
    • Operationalising analytics to make better decisions
    • Growing customer loyalty and advocacy
  5. Extracting value out of social media
    • Seeing social analytics in action
    • Employing sentiment analysis
    • Incorporating all data types
  6. Ten ways to get started with customer analytics
    • Start with the right strategic end in mind
    • Ask the right questions
    • Clarify your objectives
    • Choose your success metrics
    • Secure leadership and IT buy-in before you start
    • Get the right people for the job
    • Evaluate your data
    • Pick the right tools to complete the project
    • Develop your analytics plan
    • Execute!
Complete your name and email to access this.
I consent to my data being handled in line with Smart Vision's privacy policy
Download your free copy of our Understanding Significance Testing white paper
Subscribe to our email newsletter today to receive updates on the latest news, tutorials and events, and get your free copy of our latest white paper.
We respect your privacy. Your information is safe and will never be shared.
Don't miss out. Subscribe today.
×
×
WordPress Popup Plugin
Scroll to Top