What am I buying?
A 12 month fixed term license for one user for one year. A fixed term license means that you pay an annual fee to access the software. This covers the cost of the software, maintenance and support. At the end of the year you can opt to renew your license if you wish or you can let it lapse at which point you would no longer have access to the software.
The license can be used by anyone in your organisation as long as only one person is using it at any one time.
Two minute module overview
What’s in the Direct Marketing module?
IBM SPSS Direct Marketing helps you understand your customers in greater depth, improve your marketing campaigns and maximise the ROI of your marketing budget.Conduct sophisticated analyses of your customers or contacts easily – and with a high level of confidence in your results. Choose from recency, frequency and monetary value (RFM) analysis, cluster analysis, prospect profiling, postal code analysis, propensity scoring and control package testing.
What happens after I place my order?
You have the option of paying for your product now using a credit card or of paying later via direct bank transfer or cheque. Your order won’t be confirmed until we have received payment. Once you have placed your order we will send you an invoice.
Once payment is received and your order is confirmed we will email you with information about how to electronically download your software. We will also give you an IBM Proof of Entitlement certificate. This will identify Smart Vision Europe Ltd as your support provider, it will give your customer number with IBM and clearly state exactly what products you have purchased along with the start and end dates for your support and maintenance.
