How real is real-time offline advertising?
Real time advertising is a hot topic right now. Over the last few months I’ve read a growing number of […]
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Predictive analytics – art or science?
Predictive analytics uses statistical techniques and mathematical algorithms to analyse existing data and extrapolate it forward to predict what’s likely
Predictive analytics – art or science? Read More »
IBM SPSS Modeler – 8 reasons why it is still brilliant after all these years
IBM SPSS Modeler has been through quite the name changes since it first came onto the market as Clementine in
IBM SPSS Modeler – 8 reasons why it is still brilliant after all these years Read More »
Big data analytics – when is enough enough?
There’s been a fair amount of discussion recently as to whether or not the whole big data analytics agenda has
Big data analytics – when is enough enough? Read More »
Deployment of analytics – a great example of the Anna Karenina principle?
The Anna Karenina principle describes an endeavour in which a deficiency in any one of a number of factors dooms
Deployment of analytics – a great example of the Anna Karenina principle? Read More »
How charities can make better use of predictive analytics
People often think of predictive analytics as something that’s primarily useful for commercial organisations or is too expensive for charities
How charities can make better use of predictive analytics Read More »
Are the results of predictive analytics really that surprising?
It’s common to hear claims about how businesses will be transformed through the use of predictive analytics techniques with surprising
Are the results of predictive analytics really that surprising? Read More »
How the CRISP-DM method can help your data mining project succeed
I’ve worked in predictive analytics for many years and have seen that a key factor for increasing the prospects of
How the CRISP-DM method can help your data mining project succeed Read More »
Top ten predictive analytics questions
During a recent trawl of my archives I happened across an article from DM Review, now Information Management, first published
Top ten predictive analytics questions Read More »
The first step in predictive analytics – understanding your data
I speak to a lot of people in organisations just starting out on their analytics journey, organisations that have started
The first step in predictive analytics – understanding your data Read More »
6 ways to increase the value of your predictive analytics project
In my last blog post I talked about how it’s now possible to automate large parts of your predictive analytics
6 ways to increase the value of your predictive analytics project Read More »
Getting started with advanced analytics – advice for analytics virgins
What do you think of when you hear phrases like predictive analytics, data mining or machine learning? For many people
Getting started with advanced analytics – advice for analytics virgins Read More »
Could predictive analytics be the answer to Network Rail’s maintenance problems?
I read with interest, a little dismay and a dash of sympathy the recent news about the problems Network Rail is
Could predictive analytics be the answer to Network Rail’s maintenance problems? Read More »
