Using SPSS for marketing applications
29 April 2025 @ 3:00 pm - 4:00 pm
In this webinar we will show you how you can use IBM’s powerful data analytics tool SPSS Statistics to help with a series of classic direct marketing challenges such as identifying which creatives or offers perform significantly better, finding the most valuable customers, uncovering useful segments, and predicting customer behaviour.
In just one hour we will show you how you can leverage SPSS to make smarter, data-driven marketing decisions. In particular, we’ll cover four powerful techniques that can transform how you understand and engage with your customers:
- Performing A/B Testing with Significance Tests – Learn how to set up and analyse experiments to optimise your marketing strategies.
- RFM Analysis – Discover how to identify your most valuable customers by evaluating recency, frequency, and monetary value.
- Cluster Analysis – Uncover hidden customer segments to tailor more personalised campaigns.
- Decision Trees – Profile and predict customer behaviour to improve targeting and retention.
Who should attend?
This webinar is suitable for anyone who’d like to learn more about how SPSS Statistics can help you unlock the information hidden in your existing data to drive better decision making.
