When you’re conducting any kind of statistical analysis, it’s vital that you select the correct tests to perform, given the characteristics of your data and the analytics outcomes that you’re hoping for. If you don’t choose the right tests then the results you generate can be meaningless and this can lead to business decisions being made based on faulty analysis.
To help you understand which tests to use we’ve put together this simple infographic that outlines the key factors you will need to consider and the decisions you’ll need to make at each stage. Using this infographic should direct you to the correct test and maximise your chances of generating useful and accurate findings that you help you make effective business decisions.
