Resources

This free educational webinar focuses on the value of predictive and advanced analytics in database marketing. You will learn how you can apply predictive analytics to both your outbound and inbound marketing campaigns in order to reduce your costs and increase your response and conversion rates.

This event focused on the application and value of using UNICOM Intelligence Reporter (formerly IBM SPSS Survey Reporter), giving a straightforward overview of how UNICOM Intelligence Reporter can be used to speed up the production of flexible tables as part of any research or analytical project.

In this free educational webinar Jarlath Quinn shows how clean and prepare data for analysis using standard functionality in SPSS Statistics.

Forecasting with time series analysis has been used in both the public and commercial sectors for decades. Watch this webinar to see how it could work for your organisation.

This seminar provides an introduction to predictive analytics that’s specifically tailored to the needs of B2B organisations.

IBM SPSS Statistics is an incredibly powerful analytical tool. This event provides an overview of the range of modules available in SPSS and what each one does in order to help those relatively new to SPSS to understand its potential and identify new ways in which they could be using it.

If you’re currently using spreadsheet tools such as Excel for your analytics then this webinar will give you an insight into how dedicated analytics tools like IBM SPSS can help you to take your analytics to the next level.

This webinar provides an introduction to how charities can use predictive analytics and data mining in order to identify their most profitable donors and maximise donor value.

This webinar shows you how to create professional analytical reports, use an extensive portfolio of professional and innovative visualizations, and benefit from of data-manipulation procedures.
You will also learn to use a dedicated, flexible reporting application to consolidate and display multiple outputs and share reports across the organisation including via web portals.

Creating custom procedures can dramatically increase your productivity in SPSS and the good news. This webinar shows how you don’t need to be an expert user or know how to ‘code’ in order achieve this.

In this webinar we will draw on the hard-won experiences of industry professionals to examine precisely what drives success or failure in predictive analytics. Using the CRISP-DM framework, the session will focus on the practical aspects of planning for successful outcomes.

It can cost up to six times more to get a new customer than it does to keep one that you already have. This webinar shows you how you can use predictive analytics techniques and the data that you already hold to improve customer retention rates in your organisation.

Free text data is often thought to be difficult or time-consuming to analyse, so much so that in many organisations this kind of data is collected but then not really effectively analysed at all. This session is designed to show you how easy it is to analyse this kind of data and get real value from the research you’re doing.

Decision trees are used extensively and widely within predictive analytics. In this webinar we discuss how decision trees can be used to build profiles of customers, employees and clients; find key behavioural segments and generate predictive models. You’ll learn how to generate decision trees in SPSS and how to interpret your results.

When you’re in the thick of the analysis phase of a data mining or predictive analytics project it’s easy to forget about how you’re actually going to deploy your model, but deployment is really critical to the success of any project. In this webinar we examine different methods for effectively deploying the result of your modelling within your organisation.

This webinar provides a brief introduction to the core functionality of IBM SPSS Statistics – ideal for anyone who is considering investing in SPSS Statistics or has already got it but isn’t sure that they’re making the most of it. This webinar helps you get up and running quickly and shows you some of the power of SPSS.

This webinar gives an introduction to some of the ways in which SPSS Modeler can help organisations to make sense of their customer survey and feedback data, including free text fields and other unstructured data.

This webinar provides an introduction to the CRISP-DM methodology and discussed how best to manage each stage of the process in order to maximise your chances of success.

Around 20% of students do not complete their studies, making retention a big concern for all universities and HEIs. Watch this webinar to understand which student characteristics and behaviours most influence the chances of them remaining engaged with their course.