In this blog post I’m going to suggest some ways in which predictive analytics can help retailers weather the economic […]
How can predictive analytics help retailers weather the economic storm? Read More »
After basic significance tests, T-tests, Z-tests and so on, key drivers analysis (KDA) is probably the second most popular statistically-based technique in market
What do your customers care about most? Using key driver analysis to find out. Read More »
Moving beyond RFM analysis to create truly data-driven customer segments RFM stands for recency, frequency, monetary value and is a
Assessing the value of your customers Read More »
Real time advertising is a hot topic right now. Over the last few months I’ve read a growing number of
How real is real-time offline advertising? Read More »
