The benefits of survey research and how online platforms can make the research process more efficient and effective
Surveys remain one of the most popular forms of market research, and consequently we regularly work with customers on large […]
Analytics for marketers
What do your customers care about most? Using key driver analysis to find out.
After basic significance tests, T-tests, Z-tests and so on, key drivers analysis (KDA) is probably the second most popular statistically-based technique in market
What do your customers care about most? Using key driver analysis to find out. Read More »
Assessing the value of your customers
Moving beyond RFM analysis to create truly data-driven customer segments RFM stands for recency, frequency, monetary value and is a
Assessing the value of your customers Read More »
How real is real-time offline advertising?
Real time advertising is a hot topic right now. Over the last few months I’ve read a growing number of
How real is real-time offline advertising? Read More »
