About IBM SPSS Modeler

IBM SPSS Modeler is an extensive predictive analytics platform that is designed to bring predictive intelligence to decisions made by individuals, groups, systems and the enterprise. By providing a range of advanced algorithms and techniques that include text analytics, entity analytics, decision management and optimization, SPSS Modeler can help you consistently make the right decisions—from the desktop or within operational systems. IBM® SPSS® Modeler is a powerful, versatile data mining workbench that helps you build accurate predictive models quickly and intuitively, without the need for programming.

What are the main applications of IBM SPSS Modeler?

Many of the UK’s best-performing businesses, academic institutions and national and local government agencies rely on IBM SPSS Modeler to unlock the value of their enterprise data, improve business processes and make more informed decisions in areas such as:

• Customer intimacy/customer experience management
• Fraud and risk mitigation
• Human capital management/resource planning
• Inventory management
• Marketing effectiveness
• Operational excellence

SPSS Modeler helps you discover patterns and trends in structured or unstructured data more easily, using a unique visual interface supported by advanced analytical techniques. Model outcomes and understand what factors influence them so you can take advantage of opportunities and mitigate risks.

SPSS Modeler has an intuitive graphical interface

Easily visualise the data mining process, using IBM SPSS Modeler’s intuitive graphical interface. From this interface, you can easily access numeric, tabular data from a variety of sources along with text, Web 2.0 and survey data, and use modeling to improve business outcomes in areas as diverse as customer relationship management, marketing, resource planning, fraud and risk mitigation and medical research. You can access all of IBM SPSS Modeler’s predictive capabilities, as well as IBM SPSS Statistics’ data transformation, hypothesis testing and reporting capabilities, from a single interface.

SPSS Modeler lets you use all of your data, from whatever source

IBM SPSS Modeler integrates with Cognos® Business Intelligence software, as well as with a wide range of databases, spreadsheets and flat files – including IBM® SPSS® Statistics, SAS® and Microsoft® Excel® files – and on a wide range of platforms. This means that you can produce much deeper insight and more accurate predictions by using all of your data sources to create a complete view of your customers. Integration with Cognos and InfoSphere™ Warehouse helps you realize more value from your investment in information systems because you can use your wealth of data not only to understand the current state of your business better but also to get a view into the future through predictive analytics.

With SPSS Modeler you can deploy your findings easily

The key to data mining success isn’t just the model itself, it’s how you deploy your findings in your organisation. With SPSS Modeler you can choose from a complete range of advanced analytical functions, including state-of-the-art algorithms, automated data preparation and rich, interactive visualization capabilities. Once you’ve built your models you can quickly and easily deploy your predictions and insight to decision makers and operational systems, including call centre staff, customer-facing staff and websites.

Which IBM SPSS Modeler version do I need?

IBM SPSS Modeler has three versions – Professional, Premium and Gold. Which one you need depends on the type of analytics you are planning. Below is a brief guide to what’s included in each version to help you determine which one would be best for you.

IBM SPSS Modeler Professional

The Professional version of IBM SPSS Modeler is the standard edition of the Modeler family. It provides an extensive range of data preparation, graphical and data import/export functionality. It also includes the full range of Modeler’s classification, association and segmentation algorithms as well as a number of automated modelling procedures. IBM SPSS Modeler Professional is available in both desktop client and server editions.

Reveal complex and nuanced patterns in structured data. SPSS Modeler Professional provides advanced algorithms, data manipulation and automated modeling and preparation techniques to build predictive models that can help you deliver better business outcomes more quickly.

Modeler Professional offers all of the power, ease of use and flexibility of its unique ‘Visual Programming’ interface and provides and allows for wider data connectivity to enterprise databases.  Modeler Professional is also the foundation stone of full enterprise strength predictive analytics allowing the addition of Modeler Server; opening access to capabilities such as SQL push back and In Database mining.

IBM SPSS Modeler Premium

IBM SPSS Modeler Premium is an enhancement of the Modeler Professional edition.  In addition to the advanced algorithms, data manipulation and preparation techniques provided in the standard Professional edition,  Modeler Premium provides additional capabilities such as Text Analytics for the analysis of unstructured data sources such as customer comments, blogs, RSS feeds and documents in multiple text formats.

Modeler Premium also includes Entity Analytics which focuses on improving the coherence and consistency of current data by resolving identity con?icts within the records themselves. An identity can be that of an individual, an organization or any other entity for which ambiguity might exist. Identity resolution can provide critical intelligence in areas such as customer relationship management, fraud detection and security. Finally, Modeler Premium also includes Social Network Analysis which may be used to identify influential leaders in a social network. In addition Social Network Analysis detects individuals who are most affected by other network participants. Such additional insight may provide important information to greatly enhance existing models. IBM SPSS Modeler Premium is available in both desktop client and server editions.

Modeler Premium comes with all of the advantages of Modeler Professional adding an even wider range of analytical options, approaches and encompassing the ability to work with unstructured (text) data.

IBM SPSS Modeler Gold

IBM SPSS Modeler Gold is the most comprehensive and sophisticated edition of the Modeler family. Modeler Gold extends the functionality of Modeler Premium to provide a complete server-based predictive analytics modelling and deployment platform. Modeler Gold includes the IBM SPSS Collaboration and Deployment Services platform to enable sharing and governance of key analytical assets across the enterprise as well as the scoring of models and integration with other IBM products and into operational systems. By including IBM SPSS Decision Management, Modeler Gold is able to combine business rules, predictive models, and optimisation in order to fully automate and optimise everyday business decisions.

Set up comprehensive predictive & prescriptive analytics architecture for your whole organisation with the ability to support end to end deployment processes.  Build and deploy predictive models directly into your business processes so people and systems can select the correct options and take the optimal decision every time. Analytical decision management combines predictive analytics with rules, scoring and optimization in your organization’s processes and operational systems to provide recommended actions at exactly yht right point on any process. SPSS Modeler Gold is also available on Cloud, these capabilities are available as a web-based monthly subscription service.